Friday, May 31, 2013

Putting the 'Food' back into Jager Foods.com

The Jager Foods website is going to be seeing a second coming of sorts. We've revamped some of the layout, nothing too dramatic, and worked with the layout and content a little more. The header is now easier to read with the wording standing out on a solid back ground rather then a picture.




Content Change. I've been kicking this around for quite awhile now. I wanted to bring the website back to a more food orientated topic. I've used the website as my own personal playground of sorts writing about anything of everything that would interest me at the moment. This isn't really fair to readers who would like a little more consistency rather than whim.

The Easy Recipes for Two series. This idea was the culmination that came from wanting to refocus the website and Silke being an exceptional chef. It only made sense to create content based around our own actual cooking experiences. Individual posts will reflect not only the list of ingredients and step by step instructions but actual feed back on the end product.



The video connection. Silke and I had made a series of videos for the Bottle Lamp website. The videos were made with our little camera and shot in the basement of our house back in Alexandria. The picture quality wasn't the best but it was overshadowed by the quality of the content. This fledgling beginning layed the ground work for later videos that we made. Today we have better quality equipment and also a better understanding of what does and doesn't work when trying to convey a message.

We're hoping that the series leaves people not only with a better sense of how to prepare a certain meal but also help build their confidence while cooking in the kitchen.